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Why you’re in love with the Olympics — or not — and no one can change your mind

March 5th, 2009 · 9 Comments

I got to do a fun story in BCBusiness on why we’re hard-wired to believe the Olympics will save us or ruin us, as the new science of behavioural economics has helped us understand. My research also helped me understand why now is the moment when we’re all in the worst possible mood we’re likely to be in pre-Olympics. You may not believe me now, but we’re going to feel more chipper by next February. You can read it here.

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