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The new world of outdoor advertising and its opponents

March 25th, 2009 · 9 Comments

I’ll be on CBC’s The Point this afternoon between 2:30 and 3, talking about a topic that has been of some interest in Vancouver lately: the new technologies for outdoor advertising and how to regulate them. While some people are still just trying to cope with what they feel is the blight of regular billboards, the advertising industry is moving on to all kinds of new techniques — buildings wraps (seen the Hotel Georgia lately?), digital billboards, projections of images onto buildings, mobile truck ads and more.

At least one city, Sao Paolo, has gone so far as to ban all outdoor advertising in an attempt to deal with the onslaught.

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